U.S. NFL Football is the most profitable and popular sport in the world (sorry European football lovers). But just because your franchise is in the most popular sport doesn’t mean you are making as much money. There is always the possibility that not enough people will show up to your stadium on game day in order to see your (possibly losing!) team play. What should a football team owner do?
The Problem with The Living Room Experience
The 33 owners of American football teams, which make up the National Football League (NFL), have a problem. Their owners have created a perfect viewing environment at home. The advent of HDTV, high-speed internet connections and free food and drinks has made it very difficult to find a passionate football fan to spend another US$40 just to watch a game 스포츠중계.
The problem with watching a live football match is that it can be difficult for football fans to keep up with their fantasy football teams. Fantasy football is where players are “drafted” from other teams to create unique teams that compete against each other based on their performance in real life. This requires lots of Internet-based data collection, and it is impossible to track fantasy teams in real time due to weak or nonexistent WiFi signals at stadiums.
Product managers for the NFL have a problem to solve. They have a very popular product, football games. They need people to come to the games so that the fans who aren’t there can see the popularity of the teams. Fans will spend less money to watch the games live if they feel more at home.
How to Make Fans Come Up
NFL team product managers decided to replicate what fans have in order to encourage them to spend more money on tickets to the game. They are building very luxurious lounges inside the stadium to provide fans with the same amenities as at home. These TV screens show the current game at the stadium, as well as all other NFL games on the day.
The product managers also decided to boost the strength of the WiFi signal available to fans in these lounges. Fans who wish to use the tablets built in are given them. Fans can track their fantasy football teams’ progress while watching the live games. These all look like something that NFL product managers could add to their resume.
Although this is a great start, the NFL product managers still have a lot to do. They must make stadium lounges more appealing than their fans’ living rooms. It could be creating a sense of community among those who frequent the lounge, as well as offering food and drink options that are unavailable at home. The product managers must make it worth $40 to go to a stadium to watch the game live, but to have fun with friends and see all the games on a variety of TV screens.
What Does This All Mean For You
The problem with the NFL is that they have become too good at offering their football fans a great experience in the living room. The internet and high-definition TVs have made it possible to watch a football game at home much more enjoyable than going to the stadium and buying tickets.
NFL product managers are trying to find ways to keep customers coming back to live games. They are creating indoor lounges that allow customers to watch all the games on a variety of TVs. They have high-speed internet access and can eat and drink in the lounge. Customers can simultaneously watch and follow the status of fantasy league teams and players. This was not part of the job description for an NFL product manager, but it is now a crucial part of their job.
The NFL product managers must find a way for people to enjoy purchasing tickets and going to the stadium rather than watching it on their big HDTV. This will depend on the ability to create a group of people who will pay for tickets so they can share their time with them. We will see if product managers can make a profit with the new products they create.
